Juan has opened the market in South America and is one of the pioneers in market research using visual technologies and neuromarketing methods for advertising campaigns. He is currently working on cutting-edge applied technology in the investigation of new forms of research based on UX information (user experience). In addition, he manages the largest neuromarketing laboratory in South America and will soon begin his new project "Eye On Knowledge" to start with Neuromarketing workshops for the new generations of marketing.